The Product Marketing Wheel

Product
Marketing
Manager

Positioning & Messaging

Brand Marketing Manager

  • • Win Rate

Go-to-Market Strategy

Growth Marketing Manager

  • • Market Penetration

Customer Acquisition

Demand Generation Manager

  • • CAC

Revenue Growth

Revenue Operations Manager

  • • ARR/MRR Growth

Product Adoption

Product Manager

  • • Feature Adoption Rate

Customer Success

Customer Success Manager

  • • NPS

Sales Enablement

Sales Enablement Manager

  • • Deal Velocity

Market Intelligence

Market Intelligence Manager

  • • Win/Loss Ratio