About

Meet the team behind your GTM success.

Meet our team of experienced advisors and staff dedicated to your go-to-market success.

Our Team

Experienced practitioners, not generalists

Every member of the Arbor87 team has spent years in the technology marketing trenches — building GTM foundations, launching products, and driving growth in the markets that matter most.

David Rossini

David Rossini

CEO

David is a go-to-market and product marketing executive with 20+ years driving growth across technology companies, startups, and non-profits. He specializes in go-to-market and product marketing for security products and companies, with product marketing experience at leading tech companies and startups. As a proven growth leader, David founded and scaled multiple climate technology companies and non-profits, managing marketing operations across multiple markets through integrated digital campaigns. His extensive campaign management experience spans hundreds of initiatives across digital, content, and earned media channels. David excels at translating technical complexity into compelling business value and building GTM foundations that scale.

Howard Behr

Howard Behr

Chief Operating Officer

Howard is a product/technology, operations, and technology executive with 20+ years scaling start-up and medium-sized businesses in the multifamily real estate / proptech industry, as well as managed admin service and field service. He co-founded and led a tech-enabled startup for apartment cleaning and managed multiple business areas at a billing and energy management proptech company while driving 10x growth over a decade. Howard has often been the first person in each role after identifying the top bottlenecks to growth and quality, then building and executing the plan. He holds an MBA (Wharton) & MA (Lauder) from the University of Pennsylvania, spent five years in business development and market strategy consulting, and served in the Peace Corps (Haiti & Uruguay). He is fluent in Spanish & Portuguese.

John Prestridge

John Prestridge

Principal

John is a senior product, marketing, and sales executive with 25+ years experience delivering superior results for B2B software companies. Extensive industry knowledge coupled with creative ideas for product management and a solid history of sales success. Proven ability to develop sales potential in new market areas. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals.

Evan Goldberg

Evan Goldberg

Principal

Evan is a full-stack marketing exec with 20+ years driving brand strategy, product marketing, demand generation and corporate communications across venture-backed and PE-backed B2B and B2C tech, including cybersecurity, SaaS, and emerging platforms. Evan's passion lies in connecting disruptive and emerging products with the right markets. He has built and scaled both brands and GTM functions from the ground up, aligned siloed teams, and crafted standout messaging that moves the needle. Evan obsesses over ICPs, buyer journeys, and bringing precision to positioning.

Greg Delaney

Greg Delaney

Principal

Greg is a Product Marketing Leader with 15 years experience taking security and cybersecurity products to market. He turns technical complexity into revenue growth, building GTM foundations that scale. His technical depth enables deeper customer conversations, and years in cybersecurity give him the fluency to discuss security challenges with practitioners to understand their real pain points. Customer interviews consistently reveal broader use cases, competitive insights, and the language the audience actually uses — building positioning and messaging that resonates.

Ready to accelerate your GTM?

Tell us where you're stuck, what you're launching, or what's coming up — and we'll show you how Arbor87 can help.