Embedded PMM in Action: GTM Support for Global Cybersecurity
Arbor87 Contract Staffing Engagement | March 2026
Executive Summary
As a trusted vendor, Arbor87 already had an on-demand PMM with deep cybersecurity marketing expertise working on a different project for a Fortune 10 company. We were able to quickly allocate resources that deepened market penetration by expanding touchpoints and accelerating product awareness.
The Challenge
Added Capacity for Two High-Priority, Time-Sensitive Initiatives
The security product marketing team needed added capacity to execute two high-priority, time-sensitive initiatives simultaneously:
- A flagship blog publication timed to a major industry conference — one of the year's largest marketing moments
- A new YouTube series covering the new flagship AI/Agentic GTM
What Arbor87 Delivered
End-to-End Content Development & Cross-Functional Coordination
An embedded Arbor87 PMM took ownership of end-to-end content development - including Technical Product Marketing messaging and positioning for AI/Agentic GTM - and cross-functional coordination for both initiatives.
Industry Conference
The PMM produced a "Special Edition" of the regular blog series — a dense, announcement-driven publication featuring several dozen new product releases, a half dozen product screenshots, and coverage across a number of security categories. The work required developing feature value propositions and positioning language in close coordination with 6 PMMs and multiple product managers, gaining executive visibility and review, and integrating speaking sessions from experts and executives. The blog was published on time and described by the marketing director as "a rich set of announcements" exceeding the team's goal of driving broad customer awareness.
YouTube
The PMM delivered an 8-video YouTube playlist covering the full product journey, from setup and adoption through operations and value optimization. Required navigating new enterprise workflows including 3rd-party video production and the client's social media publishing requirements.
The Results
Immediate Measurable Impact
- 8 YouTube videos delivered on time via new production workflow
- Established cross-functional relationships and processes for future video projects
Why Arbor87
Arbor87 provides on-demand product marketing managers with deep domain expertise — ready to embed in your team and deliver from day one. We specialize in helping enterprise marketing organizations scale content, launches, and cross-functional programs without the friction of traditional hiring.