Insights
Field notes for GTM & product marketing leaders
Practical perspectives on positioning, messaging, and going to market in security, AI, and SaaS.
Latest Insights
Lessons from the field
October 8, 20266 min read
What Big Companies and Startups Can Teach Each Other About Product Marketing
One has too many reviewers, the other has only the founder. Each is good at what the other gets wrong, and a few lessons hold at any size.
Read insightOctober 1, 20265 min read
AI Made the First Draft Free. Now What Are PMMs For?
It's very good at the parts of the job that were never hard. The trick is pointing it at the ones that are.
Read insightSeptember 24, 20266 min read
Your Security Buyers Are Fact-Checking You
Most bad security claims aren't lies. They're old numbers and polished quotes that lost their context somewhere between the customer call and the press release.
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